Sportindex provides you with benchmark data based on reported sales statistics from selected industry leaders within the Swedish Sporting Goods market. The index tracks developments and trends in sports retail growth in both physical stores and e-commerce, broken down by relevant product categories. The purpose of Sportindex is to provide a credible and quality-assured set of statistics that are valuable to a range of stakeholders, such as retailers, suppliers and manufacturers, who want to understand market developments and make informed decisions.
Sportindex is published four times a year and provides unique statistics on the development of sporting goods retailing at monthly level, breaking down the development of physical stores and e-commerce into clothing, footwear and equipment in 20+ relevant product categories.
Read more about what is included in each category here.
The indexis based on validated, anonymised and aggregated sales statistics from the leading retailers, including Stadium, Stadium Outlet, Intersport, Löplabbet, Team Sportia, Sportringen, Bike Nation, Sportshopen, Sportshopen Outlet, Swedemount as well as the sports departments at Boozt and Booztlet respectively. The composition of the sample may vary over time, but the index is considered to provide a representative view of market developments.
Sportindex Q1 2026 - 30 April 2026 ✔
Sportindex Q2 2026 - 24 July 2026
Sportindex Q3 2026 - 28 October 2026
Sportindex Q4 2026 - 28 January 2027